Plans and limits
Every workspace has its own plan, and the plan sets its limits. This page explains what the plans gate, what counts against your quotas, and — most importantly — what happens when you reach one. For current numbers and pricing, see the pricing page inside the app; this page deliberately avoids figures that change.
What plans differ on
Section titled “What plans differ on”SparkleTree’s plans (Performer, Grow, Scale, and Enterprise) vary along three axes:
- Seats. How many people can join the workspace — from a single seat on the entry plan up to unlimited seats on Enterprise. Inviting a teammate beyond your seat count requires an upgrade. See Managing your team.
- Monthly creative credits. AI generation — creatives, variants, and similar generated work — draws from a monthly credit pool that resets each billing cycle. Higher plans include more credits.
- Feature gates. Some capabilities unlock on higher tiers — activations, advanced targeting, and webhooks, for example. Florence, the AI marketing assistant, requires a paid plan (any paid tier).
Note: Plans are per workspace. If you run several workspaces, each has its own plan, seats, and credit pool — upgrading one doesn’t affect the others.
What counts against quotas
Section titled “What counts against quotas”Your plan caps how much of each of these a workspace can hold or use:
- Products — the items in your catalog.
- Campaigns — including how many you can create.
- Surfaces — the places your campaigns appear.
- Creative credits — consumed by AI generation, replenished monthly.
- Florence usage — Florence’s turns and voice sessions draw on plan allowances.
What happens at a limit
Section titled “What happens at a limit”Hitting a limit is undramatic by design:
- The creating or generating action is blocked. Try to create a product, campaign, or surface past your cap — or generate past your credits — and SparkleTree stops that action and shows an upgrade prompt. Nothing else changes.
- Everything already live keeps running. Published campaigns keep serving on every surface. Limits never take your campaigns down; edge delivery is unaffected.
- Analytics keep flowing. You can still watch dashboards and insights while at a cap.
To continue, upgrade the workspace, free up quota (for example, by deleting an unused campaign), or — for credits — wait for the monthly reset.
Tip: Some plans support overage billing for creative credits, letting you keep generating past the included amount; others hard-cap. Check your plan’s details on the in-app pricing page.
Free and lapsed workspaces
Section titled “Free and lapsed workspaces”If a workspace is on the free tier, or a paid subscription lapses, it degrades to a read-only dashboard rather than being taken down. You can still sign in, see your data, and review analytics — you can’t create or publish new work until the workspace is on an active plan again. Here too, already-published campaigns keep serving.
Checking your usage
Section titled “Checking your usage”Your dashboard reflects usage against your plan’s caps, and the in-app pricing page shows exactly what each plan includes today. When you’re planning a team expansion or a heavy generation month, check there first — the numbers on that page are always current.