Plans and limits

Every workspace has its own plan, and the plan sets its limits. This page explains what the plans gate, what counts against your quotas, and — most importantly — what happens when you reach one. For current numbers and pricing, see the pricing page inside the app; this page deliberately avoids figures that change.

What plans differ on

SparkleTree’s plans (Performer, Grow, Scale, and Enterprise) vary along three axes:

• Seats. How many people can join the workspace — from a single seat on the entry plan up to unlimited seats on Enterprise. Inviting a teammate beyond your seat count requires an upgrade. See Managing your team.
• Monthly creative credits. AI generation — creatives, variants, and similar generated work — draws from a monthly credit pool that resets each billing cycle. Higher plans include more credits.
• Feature gates. Some capabilities unlock on higher tiers — activations, advanced targeting, and webhooks, for example. Florence, the AI marketing assistant, requires a paid plan (any paid tier).

Note: Plans are per workspace. If you run several workspaces, each has its own plan, seats, and credit pool — upgrading one doesn’t affect the others.

What counts against quotas

Your plan caps how much of each of these a workspace can hold or use:

• Products — the items in your catalog.
• Campaigns — including how many you can create.
• Surfaces — the places your campaigns appear.
• Creative credits — consumed by AI generation, replenished monthly.
• Florence usage — Florence’s turns and voice sessions draw on plan allowances.

What happens at a limit

Hitting a limit is undramatic by design:

• The creating or generating action is blocked. Try to create a product, campaign, or surface past your cap — or generate past your credits — and SparkleTree stops that action and shows an upgrade prompt. Nothing else changes.
• Everything already live keeps running. Published campaigns keep serving on every surface. Limits never take your campaigns down; edge delivery is unaffected.
• Analytics keep flowing. You can still watch dashboards and insights while at a cap.

To continue, upgrade the workspace, free up quota (for example, by deleting an unused campaign), or — for credits — wait for the monthly reset.

Tip: Some plans support overage billing for creative credits, letting you keep generating past the included amount; others hard-cap. Check your plan’s details on the in-app pricing page.

AI images and credits

Every AI image SparkleTree makes uses credits: the images of a new campaign, the image of an automatic variant, a regenerated image, and an image edit. Each image costs 1 credit. On Enterprise workspaces that chose the OpenAI gpt-image-2.5-sunburst image model, each image costs 2 credits. An image that fails, or a placeholder shown because an image couldn’t be made, costs nothing.

Before a campaign starts. When you create or regenerate a campaign with images, SparkleTree first checks that the workspace can pay for all of the campaign’s images: one image per variant, and a campaign has at least 3 variants. If it can’t, the campaign doesn’t start: nothing is created, generated or charged, and the message says how many credits the campaign needs and how many are left. Through the API the answer is HTTP 402; an AI assistant connected to SparkleTree gets the same message as an error. Once the variants are written, SparkleTree checks again with the exact number of images, before it makes any of them. If the credits were used up in between, the campaign stops there, with no images and no image charge.

This check only stops workspaces that can’t go past their included credits: trials, workspaces without an active plan, and plans without overage. If your plan allows overage, the campaign always starts, and images past your included credits count as overage. If credits run out elsewhere while a campaign’s images are being made, the images that are left fail with the same message.

Automatic variants. If a campaign is about to add an automatic variant and the workspace can’t pay for its image, the variant isn’t created. Your existing variants keep serving.

Free and lapsed workspaces

If a workspace is on the free tier, or a paid subscription lapses, it degrades to a read-only dashboard rather than being taken down. You can still sign in, see your data, and review analytics — you can’t create or publish new work until the workspace is on an active plan again. Here too, already-published campaigns keep serving.

Checking your usage

Your dashboard reflects usage against your plan’s caps, and the in-app pricing page shows exactly what each plan includes today. When you’re planning a team expansion or a heavy generation month, check there first — the numbers on that page are always current.