Socials overview
Socials is where SparkleTree meets your social platforms. You connect each account once, then publish posts, run ads, and follow the results without leaving your workspace.
What you can do
Section titled “What you can do”- Connect your accounts once. Each platform has a card in Dashboard → Settings. Link it there and every campaign in your workspace can use it. See Connect your accounts.
- Publish organic posts. Post to your Facebook Page, Instagram, and Bluesky directly from SparkleTree.
- Run Meta ads from your campaigns. Deploy a campaign to Meta ads from its detail page, sync status, pause and resume, and pull the brake with an admin-only emergency stop. See Automatic ad management.
- Watch everything in one feed. Dashboard → Socials shows live posts and ads across your connected platforms in one place.
- Let Florence help. Florence, your AI marketing assistant, can discuss your socials with you and keep an eye on them in the background. See Meet Florence.
The Socials feed
Section titled “The Socials feed”Open Dashboard → Socials to see live posts and ads across your connected platforms in a single feed. You can:
- Filter by kind — ad or organic — and by status.
- Sort by recency to see what just went out, or by performance to see what’s working.
It’s the quickest way to answer “what’s live right now, and how is it doing?” without opening four different apps.
Note: The Socials feed is available on paid plans.
Where each platform stands
Section titled “Where each platform stands”Not every platform supports the same actions yet. Here’s the honest picture today:
| Platform | Today |
|---|---|
| Meta (Facebook/Instagram) | Fully live: ad deploys, organic posting, emergency stop |
| Bluesky | Live: organic posting and real-time listening rules |
| Connect today; posting and ads are in preview | |
| TikTok | Connect today; posting and ads are in preview |
Bluesky has no ads by design — the AT Protocol doesn’t have an ads API — so posting and listening are the whole story there, not a gap.
Where to go next
Section titled “Where to go next”- Connect your accounts — link Meta, Bluesky, Reddit, and TikTok to your workspace.
- Automatic ad management — deploy campaigns to Meta and keep control of spend.
- Meet Florence — your AI marketing assistant, from chat to background strategy.