Campaign tips & tricks

A handful of habits that separate good campaigns from fine ones.

Write goals, not instructions

The composer works best when you tell it what you want to happen, not what to make. “Fill the Tuesday evening yoga class” gives SparkleTree an objective to build creative around; “write a headline about yoga” just gets you a headline. Watch the confidence badge on the parsed-brief card — a clear goal reads high.

Reference products with ”/”

Typing / and picking a product token beats describing the product in prose. Tokens land in the brief with high confidence, the generated creative stays accurate to the real product, and the Generate Campaign button knows exactly what it’s building around. Details in Create your first campaign.

Rehearse before you share

Before a campaign goes anywhere public, flip the editor toggle to Rehearsing and use the Squid — your campaign’s living, conversational ad — like a visitor would: tap the chips, open the chat, ask the awkward questions your customers actually ask. It’s the fastest way to catch copy that reads fine but converses badly.

Know how saving works

Edits commit per field — press Enter or click away and that field is saved. Press Escape mid-edit to revert the field. There’s no separate save button to forget, but remember the flip side: every save republishes your live surfaces, so a half-finished headline on a live campaign is briefly a live half-finished headline. Shape first, share second.

Make chips earn their spot

You get six chips at most. Spend them on real questions customers ask — “Do you deliver?”, “Is there parking?”, “What’s in it?” — not on marketing labels like “Learn more”. A chip that sounds like the visitor’s own question gets tapped.

Duplicate to test an angle

Want to try a different pitch without disturbing what’s working? Click Duplicate campaign in the campaign detail view’s header and reshape the copy. It’s cheaper than editing a live winner into something unproven.

Let Adaptive selection do its job

With Adaptive CVG on, SparkleTree needs traffic before it can learn which variant wins. Don’t cull variants after a day of quiet data — let the numbers accumulate, then check Dashboard → CVG to see which variant is actually pulling ahead.

Only use audio you have rights to

The soundtrack feature asks you to attest that you hold the rights to the audio, and it means it. Your own tracks, licensed music, or songs you generated on Suno — fine. Someone else’s record — not fine, checkbox or no checkbox. See Campaign settings.