Create your first campaign

A campaign starts as a sentence. You describe what you want to make happen, SparkleTree reads your brief, and a few moments later you’re looking at a live, conversational ad — a Squid — ready to shape and share.

This guide walks you through that first run, then shows you how to edit what comes out.

Start in the composer

Go to Dashboard → Campaigns and create a new campaign. You’ll land on a single box — its placeholder reads “Describe what you want to make happen — or paste a product link or photo…”. There’s no form to fill out. The one box accepts every way in:

• Describe a goal. Write what you want to happen, in plain words: “Get more people to try our new oat latte this month.”
• Paste a product link. Drop in a product URL and SparkleTree reads it.
• Attach a photo. Click the image button and add a product photo.

You can mix these freely — a goal plus a link plus a photo all in the same box.

Tip: Write goals, not instructions. “Increase weekend brunch bookings” gives SparkleTree more to work with than “make a blue banner that says brunch”.

Reference your products with ”/”

Type / anywhere in the composer to insert a product token. A dropdown shows your catalog; pick a product and it appears highlighted in your text. Tokens tell SparkleTree exactly which products the campaign is about, which makes the generated creative sharper.

If you haven’t added products yet, see Products — or just paste a product URL and let SparkleTree do the intake for you.

Review the brief, or generate straight away

Once your goal is long enough, two buttons are available:

• Generate — the primary button. SparkleTree parses your brief (you’ll see “Reading your brief…”) and moves straight on.
• Review brief first — a lighter, secondary button. Use this when you want to check what SparkleTree understood before anything is generated.

Either way, you’ll see the parsed-brief card. It shows:

• A confidence badge — a percentage showing how sure SparkleTree is that it read you right. High confidence means your goal was clear; lower confidence is a nudge to add a sentence or a product token.
• The Objective SparkleTree detected — for example, “increase sales”.
• Detected products, each with its own confidence.

The primary button now reads Generate Campaign (N products), counting the products it will build around. If no product is selected, it reads Add Product Token to Generate — add one with / and you’re unblocked.

Generate

Click Generate Campaign. The button shows “Generating Campaign…” while SparkleTree works, then you’re redirected to the campaign’s detail view. A progress wheel tracks generation, and a one-line banner welcomes you when it lands.

You’ve arrived at the campaign detail view. It’s a flip card: the front is the live preview of your Squid on stage; the back is Configure, where campaign settings live (covered in Campaign settings). The header holds a row of icon buttons — hover for their labels: Edit creative, Duplicate campaign, Share & publish, and Configure.

Anatomy of a Squid

A Squid is your campaign’s living, conversational ad — it greets, talks, and adapts to whoever’s looking. Every Squid is built from the same parts:

• Kicker — the short greeting line at the top.
• Headline — the main message.
• Body — a sentence or two of supporting copy.
• CTA pill — the button that invites visitors into a conversation.
• Chips — suggested questions under the chat, up to six, that visitors can tap to start talking.
• Chat — the conversation itself. Visitors ask, the Squid answers, in context.

Your campaign may hold several variants — alternative creatives with their own kicker, headline, and body. The CTA pill and chips are shared across the whole campaign.

Edit your Squid

Click Edit creative (the pencil icon) in the campaign detail view’s header. You’re now editing the real, live preview — the same markup visitors see — directly in place. No separate form.

Shaping vs Rehearsing

A two-position toggle in the preview toolbar switches between two modes:

• Shaping — clicks edit. Click the kicker, headline, or body and type. This is where you rewrite copy.
• Rehearsing — the Squid behaves exactly as it does in production. Tap chips, open the chat, ask it questions — try it as a visitor would.

Flip to Rehearsing whenever you want to check how an edit actually lands in conversation.

How saves work

Edits commit per field. When you finish a field — press Enter or click away — that field saves, and a quiet autosave confirmation appears a moment later. Press Escape while editing to revert the field to what it was.

Where your edits go:

• Kicker, headline, and body save to the variant you’re editing.
• The CTA pill and chips save at the campaign level, so they apply to every variant.

Note: Every save republishes your live surfaces automatically. If the campaign is already out in the world, edits go live as you commit them.

Working with chips

Chips are the suggested questions under the chat — six at most. In Shaping mode you can:

• Rewrite a chip’s text.
• Reorder chips by dragging.
• Add a new chip (until you hit six).
• Remove chips you don’t need.

Make chips sound like real questions your customers ask — “Is it gluten-free?” beats “Learn more”.

When you’re finished, click Done editing.

Where to next

• Campaign settings — variant selection, language, soundtrack, and more on the Configure face.
• Products — build the catalog your composer tokens draw from.
• Tips and tricks — small habits that make campaigns better.