Products

Products are what your campaigns sell. SparkleTree uses them to generate creative, answer visitor questions in chat, and place the right item in front of the right person. A well-kept catalog makes every campaign after it better.

Add a product

Go to Dashboard → Products and create a new product. There are three ways in — pick whichever matches what you have:

Paste a product URL

Have the product live on the web already? Paste its URL. SparkleTree reads the page and fills in the details for you.

Import from your website

Point SparkleTree at your website and it analyzes the site to find products.

Enter it manually

Fill in the details yourself — name, description, and so on. Use this for products that aren’t online yet, or when you want full control over the copy.

Tip: The new-product page accepts a mode in the URL, so a link from elsewhere in the dashboard may open it directly on the URL, website, or manual option.

If you already have the product

When the product you are adding looks like one already in your catalog, SparkleTree asks before creating a second copy. It shows the matching product (or several) with two choices:

• Use this one: keep the existing product and carry on with it.
• Add as new: create the new product anyway.

The heading tells you how sure the match is. Archived products are not matched. “You already have this product” means the same SKU, the same product id from a connected shop or import, or the same product page address. “This looks like a product you already have” means the same name, or the same site address when you pasted a shop’s front page rather than a product page.

Drafts and activation

You don’t need everything ready to start:

• A manual draft can be created without an image. Save what you have and come back.
• Activating a product requires an image. Until it has one, the product stays a draft.

The image does real work: it powers AI placement, which is how SparkleTree maps products into generated creative. A product without an image can’t be placed, so activation waits for one.

When you create an image-less draft, SparkleTree tells you plainly: it creates as a draft, and an image is required to activate.

Product images and gallery

A product can have up to five images. The first one is the product image, the one shown for the product across SparkleTree. The rest form the product’s gallery.

• To add images, open the product, click the add tile at the end of the gallery, or drop image files on the gallery.
• Click an image to Set as product image (it moves to the front) or Remove it. Remove asks you to click a second time before it deletes the file.

Connect products to campaigns

Products meet campaigns in the composer. When you’re writing a campaign goal, type / to insert a product token — a dropdown shows your catalog, and the product you pick is highlighted in your text.

Tokens do two things:

• They tell SparkleTree exactly which products the campaign is about, so the plan detects them with high confidence.
• They gate generation: the Generate Campaign button counts your selected products, and if none are selected it asks you to add a token first.

You can also skip the catalog entirely for a one-off — paste a product URL straight into the composer and SparkleTree handles the rest. See Create your first campaign for the full flow.

Edit a product

Open any product from Dashboard → Products to update its details — name, description, image, and the rest. Edits flow through to how the product appears in campaign generation and chat answers going forward.

Note: Who can do what: any member of your workspace who can create content can create and edit products, but deleting a product is limited to editors and admins.

Where to next

• Create your first campaign — put your products to work.
• Tips and tricks — habits that make product-driven goals sharper.