Meet Florence

Florence is your AI marketing assistant. You’ll find her at Dashboard → Agent (the page is titled Florence Assistant), and she’s available on paid plans.

She works in two ways: you can talk to her directly, and she can quietly keep watch in the background.

Chat with Florence

Open her console and ask about your campaigns and socials in plain language — what’s performing, what a variant is missing, what to try next on a connected platform. She has the context of your workspace, so answers are about your campaigns, not marketing in general.

The strategic loop

Beyond chat, Florence can run a strategic loop in the background. On her own schedule she:

1. Wakes up and gathers workspace context — your active campaigns, connected platforms, her current autonomy setting, and which variants you’ve starred.
2. Reviews what’s changed and makes a bounded decision about what’s worth doing or suggesting.
3. Proposes next moves, then schedules her next check-in.

Think of it as a colleague who periodically walks the floor, notices things, and writes them up — rather than one you have to brief every morning.

The autonomy dial

You decide how much Florence may do on her own. The dial has four settings:

• Observe — “Watches and reports. Never acts on its own.” This is today’s default: Florence ships in Observe, so out of the box she only tells you what she sees.
• Assist — “Drafts and suggests. You approve everything.”
• Operate — “Handles safe work. Asks before high-impact moves.”
• Auto — “Acts on its own. You’ll see everything here after.”

In preview: Assist, Operate, and Auto are rolling out gradually; Observe is today’s default.

Even at the higher settings, publishing and high-impact spend require your approval unless a move is explicitly low-risk.

Starring: the guardrail on what she may use

Autonomy controls how much Florence may do; starring controls what she may do it with.

Florence may only use campaign variants you’ve explicitly starred for autonomous socials — a toggle on the variant in campaign detail. Everything else stays draft-only: she can prepare and suggest, but nothing unstarred reaches your audience on its own.

Starring is opt-in per variant, so your creative stays under your control even when her autonomy is dialed up.

Everything is logged

Every action Florence takes — in chat or in the strategic loop — is logged in her console. You can always trace what she did, when, and why. There are no silent moves.

Connect external data sources

Florence can draw on data beyond SparkleTree — for example, your WooCommerce store, so she can reason about products and orders when proposing campaign moves.

When you connect a source, the credentials are stored encrypted, and Florence never sees them raw — she works through an opaque connection, not your keys.

Getting started

1. Make sure your platforms are linked: Connect your accounts.
2. Open Dashboard → Agent and start a conversation about a live campaign.
3. Leave her in Observe for a while and read what she reports — you’ll quickly get a feel for how she thinks before considering the preview settings.

To see the results she’ll be talking about, keep the Socials feed handy.