Your first 30 minutes

This tutorial takes you from an empty workspace to a live, conversational campaign on your public brand page — in one sitting. You’ll need a SparkleTree account and a website to import from. If you’d rather set up piece by piece, use the setup guide instead; this is the same ground at a faster pace.

1. Import your brand

1. Open Dashboard → Brand. You start on the Brandbook tab.

2. Use Start from your website and paste your website URL.

3. SparkleTree derives your colors, logo, tagline, and voice into a draft. Check the live preview, adjust if something looks off, then click Publish to publish. (Admins only — if the button isn’t yours to press, ask your workspace admin.)

Your brand identity now flows into everything you make next: campaigns pick up your colors and voice automatically.

2. Create a product

Campaigns promote products, so add one.

1. Go to Dashboard → Products and create a new product.

2. Paste the product’s URL. SparkleTree analyzes the page and pulls in the details.

3. Review what it found and save.

Note: If you create a product manually instead, you can save it as a draft without an image — but an image is required to activate it.

3. Create a campaign in the composer

1. Go to Dashboard → Campaigns and start a new campaign. You get a single composer box — the placeholder reads “Describe what you want to make happen — or paste a product link or photo…”. Everything starts here: a typed goal, a pasted product link, or an attached product photo.

2. Describe your goal in plain words. Something like: “Get more weekend bookings for our tasting menu.”

3. Type / to reference your product. A dropdown shows your catalog — pick the product you just created. It appears in your text as a highlighted token.

4. Click Generate. While SparkleTree parses your goal, the button reads “Reading your brief…”.

5. A preview of the parsed brief appears: a confidence badge, the detected Objective (for example, “increase sales”), and the products it recognized. If you want to look closer before committing, click Review brief first.

6. The primary button now reads Generate Campaign (1 product). Click it. While it runs, it reads “Generating Campaign…”.

You’re redirected to the campaign’s detail page, where a progress wheel shows generation happening and a one-line banner welcomes you when it lands.

4. Meet your Squid

You’ve landed on the campaign detail view — a flip card. The front is the stage: a live preview of your creative. The back holds settings. Along the header are icon buttons; hover to see each one’s label.

What you’re looking at on the front is your Squid — your campaign’s living, conversational ad. It greets, talks, and adapts. Its parts:

• A kicker — the greeting line
• A headline and body — the pitch
• A CTA pill — the button that opens the conversation
• Chips — suggested questions a visitor can tap

Behind those chips is a real conversation: visitors ask questions and the Squid answers, grounded in your product and brand. It also adapts to context — weather, location, time of day — so different visitors meet different openings.

5. Make one edit in Shaping mode

1. Click Edit creative (the pencil icon) in the header.

2. In the preview toolbar, notice the two-position toggle: Shaping and Rehearsing. Shaping means your clicks edit; Rehearsing means the preview behaves exactly as it will for a visitor — use it to try the chat yourself.

3. In Shaping, click the headline and type your change directly into the live preview. Press Enter or click away to commit; press Escape to revert. A quiet autosave note confirms each save.

4. While you’re here: chips can be rewritten, reordered by drag, added, or removed — up to six.

5. Click Done editing when you’re happy.

Every save republishes your surfaces, so edits reach live placements without a separate publish step.

6. Glance at Configure

Click Configure (the sliders icon) to flip the card. Three things worth knowing on day one:

• Variant selection: the default is Adaptive CVG — SparkleTree learns which variant performs and shows winners more often. The alternative is a fixed-timer rotation (“Cycle every N sec”).
• Language: English, local language by context, or a specific language.
• Soundtrack: optional background audio for this campaign’s Squid, with a rights confirmation required before saving.

Leave the defaults for now. Click Preview to flip back.

7. Publish it

Click Share & publish (the send icon). A panel opens where you choose where this campaign reaches. Publish it to your brand page.

8. See it live

Open your brand page — yourname.sparkletree.io, or your own domain if you’ve connected one. Your brand home lists live campaigns, and your new campaign has its own page. Visit it as a stranger would: the Squid greets you, the chips invite a question. Tap one.

That page is also readable by AI assistants out of the box — your brand host serves the machine-readable surfaces that let them find and answer questions about you. More on that in Publishing your brand.

9. Check Analytics tomorrow

Give it a day of traffic, then open Dashboard → Analytics. The two numbers to read first: Impressions is the raw delivery count, while Reach is the number of distinct sessions that actually saw the campaign — Reach is the honest crowd size. As data accumulates, Dashboard → CVG shows which variants are winning.

Where next

• Deeper on campaigns and variants: Your first campaign
• Put the campaign on your own website, screens, and QR codes: the Deployment cookbook covers every surface
• Connect Meta or Bluesky and meet Florence, your AI marketing assistant: the socials section